Step 1: Questionnaire
The usual workflow starts from the extensive survey that includes all the essential questions.
Step 2: Research
Our team performs the in-depth analysis of your market, its specific characteristics, background, and your competitors. We also figure out the individual behaviours and lifestyles of your customers and mind-map primary and secondary words associated with your brand.
Step 3: Sketching
That’s the stage when the pencil and paper become our best friends. Usually we draw from 30 to 40 variations of a logo on sheets and set up several internal meetings to pick up the most appropriate ones.
Step 4: Digitalisation
It’s the trickiest part of work where we transfer our ideas from paper to the digital world and bring them to perfection.
Step 5: Defining colour and font
Our designers associate your brand with an imaginary person, that has specific characteristics and a tone of voice. We select the proper colours can establish your business and make it stand out. Apart from the emotional message, we make sure that the chosen font is readable in any size and appears correctly in digital interfaces as well as one the printing materials.
Step 6: Presentation
Given the previous dive deep into your brand values, we prepare and guide you through a comprehensive presentation that includes up to 50 slides on average with the exhaustive descriptions of our research and choice justifications for there logo variations and their examples of usage.
Step 7: Guidelines and delivery
When you make your final decision on the logo, we prepare the guidelines document for its usage, colours and fonts. This set of rules will help you maintain a solid image of your company.
When everything is done we send you over all the source files.